Case 1: 5.000.000 games played and 40.000 registered users in a month
Danish TV2 Zulu promotes it's show “Djævleræs” with a racer game. The result during the first month after the release: Over 5.000.000 rounds played. In other words visitors in total spent over 30.000 hours on the site the first month. Ads for Seat Cars are shown in-game, thereby generating income for TV2.
URL: http://racerzulu.tv2.dk (danish)
Case 2: Danish Radio ads depth to show with role playing game
Barda is a TV show geared towards 8-12 year olds. For promotion a role playing game in the theme of the show was created. Despite the slim target group (There are less than 500.000 Danes between 8-12), over 100.000 users have registered an account at the web site. Top users have spent several hundred hours with the game.
URL: http://bardaspil.dk (danish)